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NEWS22 January 2010

MR revenue falls by 4% in Czech Republic

Europe Financials

CZECH REPUBLIC— Market research revenues in the Czech Republic were down 4% in 2009, according to industry association Simar.

Simar looked at preliminary figures from 22 agencies in the country, which had total revenues of Kc1.27bn (£42.3m).

The association’s executive director Stanislav Zahradnicek said he estimates a similar fall across the whole industry, which would give a total of Kc2.2bn (£73.2m).

Market size figures for 2010 are forecast to be around Kc2.3bn (£76.6m), back to the level of 2008, with most agencies expecting revenues to be the same or higher than in 2009.

The country’s largest agency is Ipsos, with revenues of Kc280m-Kc300m (£9.3m-£10m), followed by GfK and Millward Brown.

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