The tool, called Audience, collects data from more than 40 countries to allow uses to explore and build audience profiles to help brands better understand their customers.

Audience is an extension of Morning Consult Intelligence, the company’s brand, economic and political insights platform that combines survey data with social media, news and financial data to understand consumer behaviour.

Kyle Dropp, co-founder and president at Morning Consult, said: “In speaking with top agencies and companies about their need for real-time data on key customer segments, we developed an always-on platform that is as user-friendly as it is insight-centric.

“Leaders look to Morning Consult for our frequency, scale and speed, and Audience puts another invaluable dataset right at their fingertips.”