Savage (pictured, left) and Bordoy (pictured, right) have worked across brand strategy, consumer insight, and business transformation during their careers. Savage’s background includes roles at Publicis London and R/GA.

Bordoy’s background has focused on cross-market brand positioning and cultural insight in Europe and Latin America. Previous roles include BMC (Business Meets Culture).

Working as part of Monks’ Emea network, the two will help to grow strategic frameworks across key European hubs.

The appointments represent an investment from the company in its strategy capabilities, with a focus on bringing together brand positioning, cultural insight and creative direction.

Alex Oberberg, chief revenue officer, Emea, at Monks, said: “Leaders like Darren and Martín ensure our client relationships begin with category-defining strategy and creative vision. Our technology then provides the operational engine to bring that vision to life at scale, without defaulting to generic, automated output.”