NEWS8 November 2018

Momentum launches experiential marketing insights platform

Data analytics Media News North America Technology

US – Advertising agency Momentum Worldwide has launched an AI-based business intelligence platform to inform and measure experiential advertising. 

MomentumBi combines the company’s experiential marketing data with client first-party sales data and media and behavioural data to deliver predictive analytics, performance monitoring and return-on-investment measurement.

The platform also connects with cloud services including Microsoft Azure to offer tools such as media attribution, planning for shopper media, activation, sales reporting and social sentiment.

Yoghurt brand Chobani is among the initial clients using the platform.  

Elena Klau, chief strategy and analytics officer at Momentum, said: “MomentumBi allows brands access to machine learning that generates and interprets insights to understand consumers in a new and holistic way.”

Chris Weil, chief executive of Momentum Worldwide, added: “Our data team is on the front-end, informing our creative and taking historical, real-time data and analysing it to provide insights that help drive our clients business forward.”