NEWS8 November 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS8 November 2018
US – Advertising agency Momentum Worldwide has launched an AI-based business intelligence platform to inform and measure experiential advertising.
MomentumBi combines the company’s experiential marketing data with client first-party sales data and media and behavioural data to deliver predictive analytics, performance monitoring and return-on-investment measurement.
The platform also connects with cloud services including Microsoft Azure to offer tools such as media attribution, planning for shopper media, activation, sales reporting and social sentiment.
Yoghurt brand Chobani is among the initial clients using the platform.
Elena Klau, chief strategy and analytics officer at Momentum, said: “MomentumBi allows brands access to machine learning that generates and interprets insights to understand consumers in a new and holistic way.”
Chris Weil, chief executive of Momentum Worldwide, added: “Our data team is on the front-end, informing our creative and taking historical, real-time data and analysing it to provide insights that help drive our clients business forward.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£22,000–£35,000 (depending on experience) + Benefits
Mayor\'s Office for Policing and Crime
Research Analyst
£48,112 ~ £54,939
Spalding Goobey Associates
Associate Director – Qualitative – Award Winning Insight Agency
£55–65,000 + benefits
Featured company
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments