Snowflake Marketplace, part of AI data cloud company Snowflake, will provide its users with access to Cint Verified Audiences to access demographic data for consumer intelligence and audience modelling.

Snowflake runs Data Cloud, which is a cloud-based data platform that allows users to consolidate data from different sources and share across their organisation using data tools acquired through Snowflake Marketplace.

The collaboration will provide expanded accessibility to the Cint Verified Audiences product on Snowflake’s platform, with the partnership allowing customers to select their preferred match key and integrate the dataset with their existing first-party data, with users able to build models and analyses.

Kevin Evers, managing director of data solutions and measurement at Cint, said: “This integration empowers joint customers to seamlessly access high-quality, self-reported demographic data.

“In today’s data-driven world, leveraging such verified information is crucial for enriching customer intelligence.”

Per Enell, country manager for Sweden at Snowflake, added: “By making Cint’s high-quality demographic data readily accessible through our easy, connected and trusted platform, we’re empowering our joint customers to build richer insights, drive more effective strategies and improve business decision-making throughout their organisations.”