Cognigy’s platform allows companies to deploy AI agents to deliver ‘human-like’ services for contact centres. The company works with brands including Mercedes-Benz, Nestle and Lufthansa.

The acquisition will combine NiCE’s automated customer service platform with Cognigy’s capabilities, allowing clients to orchestrate AI agents across front and back office in an integrated customer experience AI platform.

NiCE’s board of directors approved the agreement to acquire Cognigy in a transaction that values Cognigy at approximately $955m.

The transaction value includes an approximate $50m time-bound holdback which is comprised of $25m in cash and 158,000 American Depositary Shares.

The transaction is subject to customary closing conditions and is expected to close in the fourth quarter of 2025.

NiCE chief executive Scott Russell described the deal as a “landmark moment” for the company. “By bringing a market leader in enterprise-grade conversational and agentic AI into the fold, we are accelerating global AI adoption, expanding into new global markets, and creating value for our customers, partners and shareholders,” Russell said.

Philipp Heltewig, co-founder and chief executive, Cognigy, said the acquisition would bring together “the best of trusted AI and human interactions.”