Mode and Kynetec become wholly owned GfK subsidiaries
Consumer and social research agency Mode has been part of the GfK Group since 2006, when GfK bought a 51% shareholding. It is led by managing director Debi Basu and works with clients including Colgate Palmolive, McDonald’s, Hewlett Packard and Nestlé.
GfK said that in March Mode was awarded “the lion’s share” of the Indian government’s annual health survey. The contract will run for three years and has an annual budget of €2.4m, according to a statement.
Meanwhile, in the UK, the Kynetec business has become wholly owned following a multi-staged acquisition. GfK first bought in to the agricultural and animal health market research agency – then known as Dmrkynetec – in 2008. It upped its 26% shareholding to 75% in 2009 and bought the remainder of the business last month.
GfK subsidiary IFR also recently raised its shareholding in retail shelf-monitoring business Shopping Brasil, from 25% to 76%. New business have also been established in Kenya and Saudi Arabia, and with the opening of the latter GfK has reportedly become the first foreign market research company to be granted a licence to open a branch in the country.
“Even minority stakes in Saudi companies have only been possible to a limited extent for foreign investors up to now,” said a statement. Ranabir Sen has been named managing director of GfK Custom Research Saudi Arabia in addition to his role as MD of GfK Middle East in Dubai.
The new Kenyan office, based in Nairobi, operates under the name GfK Retail & Technology East Africa and is led by MDs Gunter Redwitz and Herwig Rubin.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
praveen kumar
14 years ago
job
Like Reply Report