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NEWS23 November 2016

Mobile set to account for half of e-commerce within five years

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GLOBAL — Internet retailing is set to account for 13% of global retail sales in 2021, and m-commerce is expected to account for 55% of those sales.

That is according to a report by Euromonitor, which claims that technological advances will improve the convenience of retail offers, while the increase in locker stations as centralised delivery and pick-up locations are on the rise in developed countries to cater to the same trend. 

"Consumers will continue to research and shop across all channels, and retailers are employing omnichannel tactics to be where consumers are," said Michelle Grant, head of retailing research at Euromonitor International.

The report also claims that socioeconomic and demographic trends will help determine how the retail sector develops in the next few years. 

@RESEARCH LIVE

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