NEWS3 September 2010

Mobile Insights

Mobile phones present rich opportunities for researchers wanting to gain broad and deep ethnographic insights into their target market.

For those organisations taking their first steps into mobile market research, appreciating both the similarities and differences between mobile and other research channels is vital for success. Optimising content, engaging respondents, maximising engagement periods and ensuring accurate responses is paramount.

This one day conference on Generating rich consumer insights using cutting-edge mobile phone research techniques shared best practices in mobile research, highlighted technical, methodological and ethical challenges and showcased innovative research.

Mobile phones present rich opportunities for researchers wanting to gain broad and deep ethnographic insights into their target market.

For those organisations taking their first steps into mobile market research, appreciating both the similarities and differences between mobile and other research channels is vital for success. Optimising content, engaging respondents, maximising engagement periods and ensuring accurate responses is paramount.

This one day conference on Generating rich consumer insights using cutting-edge mobile phone research techniques shared best practices in mobile research, highlighted technical, methodological and ethical challenges and showcased innovative research.