NEWS9 January 2013

Mobile ad network InMobi bags Overlay’s analytics experts

Asia Pacific M&A UK

SINGAPORE — Mobile advertising network InMobi has bought Overlay Media, a data analytics company that has built a “context engine” to deliver personalised content to mobile users.

Overlay’s team of data scientists, headed by CEO Ian Anderson, will now be based out of InMobi’s London headquarters.

InMobi founder and CEO Naveen Tewari said: “This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”