NEWS5 December 2017

MMR launches accelerator tool

Innovations News UK

UK – Global research agency MMR Research has launched an accelerator to expedite packaging and product development.

The tool is part of an expansion to the agency’s MMR Express service, launched in 2016, which offers quick-turnaround fast-track research tools.

The tool combines metrics, individual consumer interviews and co-creation mini-groups, and has been developed to provide insights within tight time and cost constraints.