NEWS22 October 2018

MMR launches product innovation platform

FMCG News Retail Technology UK

UK – Consumer research company MMR Research has launched a new platform for its set of MMR Express research tools.

The service has been developed using automation and standardisation to allow for cost and time savings. The toolkit includes concept, product and pack testing, brand tracking and pricing tools, and clients can browse the platform to obtain quotes for a range of projects.

Simon Williams, head of agile at MMR, said the platform has been designed “to offer the flexibility that clients need, tailoring approaches to meet their specific challenges and reflect strategic priorities.”