NEWS24 August 2011

MMA names global executive team

North America People

US— Synovate-owned Marketing Management Analytics has named a new global executive team.

Its parent company merged Management Marketing Analytics with Synovate Management Analytics earlier this month, under the leadership of former SMA boss Patrick Cummings.

The new team is made up of global executive VP Doug Brooks, EVP and chief analytics officer Todd Gustafson, SVP John Guild, SVP of custom analytics Tigran Markaryan, and Susmita Chadhury and Samrat Chanda as SVPs of the new global centre of excellence in India.

Cummings (pictured) said: “In the past ten years I have had the privilege of working extensively with each member of this executive team. Each team member is recognised as an industry leader. All have worked closely and collaboratively at past ventures including Accenture and SymphonyIRI.”