MMA launches digital media effectiveness tool

US— Marketing Management Analytics (MMA) has launched a new tool to help clients measure the effectiveness of digital media alongside other elements of the marketing mix.

The firm said that its new MMA Digital service “takes a deep dive into a company’s digital marketing execution in order to evaluate what works and what doesn’t”.

MMA Digital works by analysing ad performance to determine which sites adverts should be placed on, and identifying which keywords and phrases are most effective for search marketing.

It will also determine which type of adverts – rich media, video or display – are the most successful.

MMA’s vice president of account management and analytics, Dan Eggleston (pictured), said: “Today, marketers face a dizzying array of choices in terms of digital marketing programmes, practices and vehicles. To help sort through this confusing welter, MMA Digital… allows us to pinpoint what types of online and offline marketing are the most effective and efficient in each instance, enabling marketers to improve their return on both digital and traditional media spend.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts