He will work with automated and custom anlaytics and technology teams to expand MMA’s range of predictive tools.

Ryan was was previously director of analytical insights at MarketShare, and worked in the advanced analytics department at UBS. He will report to Tigran Markaryan, MMA’s senior VP of custom analytics.

“In order to maximise the powerful benefits of predictive analytics, marketing organisations need to align to clients’ business processes,” he said. “Not only do organisations need to be able to plan, they must also be able to measure and adjust while benefiting from the recency and relevance of both behavioural and consumer attitudinal insights.”

Synovate-owned MMA merged with sister company Synovate Management Analytics last summer and is now part of Ipsos, which bought Synovate later in the year.