Mintel Reports Thailand will cover the food and drink, beauty and personal care, and lifestyle markets throughout the five regions of Thailand.

Each report will feature research findings, trend observations, expert recommendations and insights from Mintel’s local Thai analysts.

Pimwadee Aguilar, associate director, food and drink, Mintel Reports Thailand, said: “Clients can drill into our consumer data to discover regional and socioeconomic differences. With immersive and interactive data books that challenge assumptions about Thai consumers, and strategic, action-oriented recommendations delivered in an easy to understand way, Mintel Reports Thailand helps our clients understand what consumers want and why.”