Mintel launches Indian consumer research platform

The service will offer research reports and analysis on trends impacting the marketplace, based on a combination of consumer research, market data and analyst insights.

Clients can use the platform to access data covering consumers in tier one to three cities in the country’s four main regions, to inform product development, marketing and business processes.

The move expands Mintel’s operations in India, where it opened an office, based in Mumbai, in 2012.

Matthew Nelson, general manager of Mintel Asia-Pacific said: “Mintel’s continued investment in the region builds upon our already established analyst expertise into one of the world’s fastest-growing economies. This is a key milestone for the company’s long-term growth strategy and further expansion across the Asia Pacific region, giving our clients research and analysis of the highest quality to help them grow their business.”

The data can be viewed by household composition, demographic, gender and age, to identify regional and socioeconomic differences.

Nidhi Sinha, head of content, India Consumer, at Mintel, added: “Mintel’s expert analysts provide their perspective and expertise on India’s key consumer markets by examining the trending shifts in consumer behaviour and product innovation on the global and local scale.”