NEWS23 October 2019

Mintel launches German consumer reports

Europe FMCG Leisure & Arts News Retail Trends

GERMANY – Market intelligence agency Mintel has launched a series of reports covering German consumer markets, including beauty and personal care, lifestyle and food and drink.


Mintel Reports Germany includes over 50 reports combining consumer research, market data and competitor analysis, highlighting future market opportunities. 

The reports cover key findings, trend observations and insights from the company’s team of German analysts.

Liz Westcott, European managing director at Mintel, said: “Mintel is making a huge investment in the market with the launch of Mintel Reports Germany. With the combination of local expert recommendations and global consumer knowledge, Mintel Reports Germany helps manufacturers, companies and brands serving the German market to identify future opportunities and make better decisions faster.”

The tool forms the “cornerstone” of the company’s future plans for growth in Europe, Westcott said.