Mintel launches German consumer reports

Mintel Reports Germany includes over 50 reports combining consumer research, market data and competitor analysis, highlighting future market opportunities. 

The reports cover key findings, trend observations and insights from the company’s team of German analysts.

Liz Westcott, European managing director at Mintel, said: “Mintel is making a huge investment in the market with the launch of Mintel Reports Germany. With the combination of local expert recommendations and global consumer knowledge, Mintel Reports Germany helps manufacturers, companies and brands serving the German market to identify future opportunities and make better decisions faster.”

The tool forms the “cornerstone” of the company’s future plans for growth in Europe, Westcott said.