NEWS6 September 2013

Mindshare appoints Ivins as chief data officer

North America People

US — Media agency network Mindshare has appointed Bob Ivins as chief data officer.

Ivins joins from Comcast where he was VP of Comcast Business Intelligence Group and assumes responsibility for leading technology, data and S&A teams across the company, reporting directly to CEO of Mindshare North America Colin Kinsella.

Mindshare claimed the appointment was a first for a media agency and had created the position in response to growing client demand to further leverage data to drive brand performance.

“Knowledge is power – yet remarkably few agencies have the infrastructure needed to translate rich insights into tangible action,” said Kinsella. “In this newly-created position, Bob will be empowered to make meaningful change throughout our enterprise and creating immense value for our clients.”