NEWS6 September 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Media agency network Mindshare has appointed Bob Ivins as chief data officer.
Ivins joins from Comcast where he was VP of Comcast Business Intelligence Group and assumes responsibility for leading technology, data and S&A teams across the company, reporting directly to CEO of Mindshare North America Colin Kinsella.
Mindshare claimed the appointment was a first for a media agency and had created the position in response to growing client demand to further leverage data to drive brand performance.
“Knowledge is power – yet remarkably few agencies have the infrastructure needed to translate rich insights into tangible action,” said Kinsella. “In this newly-created position, Bob will be empowered to make meaningful change throughout our enterprise and creating immense value for our clients.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qual / Quant Associate Director – Financial
£50,000–£65,000 + Excellent Benefits
Resources Group
Evaluation Lead – Energy and Environment
£Excellent + Benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments