Mindshare appoints Ivins as chief data officer

US — Media agency network Mindshare has appointed Bob Ivins as chief data officer.

Ivins joins from Comcast where he was VP of Comcast Business Intelligence Group and assumes responsibility for leading technology, data and S&A teams across the company, reporting directly to CEO of Mindshare North America Colin Kinsella.

Mindshare claimed the appointment was a first for a media agency and had created the position in response to growing client demand to further leverage data to drive brand performance.

“Knowledge is power – yet remarkably few agencies have the infrastructure needed to translate rich insights into tangible action,” said Kinsella. “In this newly-created position, Bob will be empowered to make meaningful change throughout our enterprise and creating immense value for our clients.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts