Ivins joins from Comcast where he was VP of Comcast Business Intelligence Group and assumes responsibility for leading technology, data and S&A teams across the company, reporting directly to CEO of Mindshare North America Colin Kinsella.

Mindshare claimed the appointment was a first for a media agency and had created the position in response to growing client demand to further leverage data to drive brand performance.

“Knowledge is power – yet remarkably few agencies have the infrastructure needed to translate rich insights into tangible action,” said Kinsella. “In this newly-created position, Bob will be empowered to make meaningful change throughout our enterprise and creating immense value for our clients.”