Millward Brown launches digital ad copy-testing tool

UK — Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.

The company said the fast-turnaround tool determines the performance of online video, display, Facebook and mobile creative in less than six hours and will be available through its partner ZappiStore.

LinkNow can help brands evaluate the effectiveness of their digital advertising across multiple executions. Marketers can use the new solution to validate which are the strongest digital edits to air in a particular market, establish whether a final ad will perform well in-market, and determine whether creative delivers on brand objectives.

Amanda Phillips, Millward Brown’s head of UK marketing, (pictured) said: “The rise of technologies such as programmatic have brought in a new era for creative development, but brands still need to have confidence that digital communications will engage consumers and deliver against objectives. LinkNow for Digital gives marketers a way to assess their creative using a tool that is powered by learnings from more than 2,000 digital ads and more than 10,000 digital campaigns.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts