NEWS27 August 2014

Millward Brown Digital appoints new president

North America People

US — Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.

Millward Brown Digital has just bought InsightExpress and DiMarco will now lead the business and report to Mary Ann Packo, CEO of Millward Brown North America.

Packo said: “As chief marketing officer of Compete, Stephen helped lead the company through significant growth. Since we formed Millward Brown Digital in mid-2013, Stephen has made a significant impact as the unit’s chief client officer, and with the InsightExpress acquisition, we are continuing to expand our digital offer.”

DiMarco said: “When we brought Dynamic Logic and Compete together to create Millward Brown Digital, clients quickly benefited from more holistic insights into how digital media and content impact consumers’ path to purchase. With the addition of InsightExpress, we will accelerate our mobile and cross-media solutions and provide clients faster, more granular advertising and brand analytics.”