Currie (pictured) has been with the company for five years, during which time she has held the roles of senior vice president in the North American market development, client service and solutions teams.

She will step into her new role at the start of July, and her appointment to the global brand director team follows those of Rob Hernandez for Firefly (Millward Brown’s qual business), John Svendsen for media, Duncan Southgate for digital and Daren Poole for ad pre-testing tool Link.

Sue Elms, executive vice president and head of global brands said: “Patty’s experience designing and implementing large-scale global programmes for top clients makes her ideally suited for this role. She will be joining the global brand directors in their joint quest to advance our company’s growth into the future, by ensuring our services are relevant, inspiring and make a genuine impact on our client business decisions.”