Wood was previously global brand president of Sanex, the personal care company, and has also held senior brand and marketing roles at Revlon, Procter & Gamble, L’Oréal and Bacardi, in both the U.S. and Europe during his career.

The advertising, brand and comms research agency said that Wood would work closely with Gordon Pincott, global head of solutions, during the transition and that Pincott would remain at Millward Brown to help with content development and thought leadership.