NEWS23 April 2012

Microsoft’s Uyenco takes international research role at ComScore

North America People

US— ComScore has hired Microsoft Advertising’s global research director Beth Uyenco to oversee its research methodologies in international markets.

Uyenco takes up the role of senior vice president of international research. She is based in Chicago but the company says she will play an integral role in helping deliver online currency measurement in the UK, Spain and the Netherlands.

Prior to Microsoft, Uyenco was US director of strategic research at OMD and director of research at Optimum Media, DDB Worldwide.

ComScore chief research officer Josh Chasin said: “Beth brings a unique perspective to her new role as client-facing lead for ComScore’s international research methodologies. Her experience and expertise in the digital space, combined with her broad-based grounding in research methods and media, make her a valuable addition… [and] we are confident that Beth’s keen understanding of how third-party measurement practices affect all key industry stakeholders will serve our clients well.”