Blaney (pictured) will report to Rob Valsler, regional managing director AMEA and work closely with Carlijn Tummers, regional research lead for AMEA.

In the newly created role, Blaney will be responsible for meeting client and market needs and developing relationships and insights. Prior to joining MetrixLab three years ago, Blaney worked at Millward Brown and Ipsos.

Thijs Elias, chief executive, MetrixLab, said: “Australia has been an important part of our business growth in AMEA, so opening an office here under Vincent’s leadership seems the logical next step. We see a huge opportunity to build revenue in Australia – both with our existing key global accounts and with local players. 

“From our Sydney base we’ll be able to service clients more effectively. With Vincent’s commercial acumen, drive and strategic direction, we’ll unlock opportunities for further business expansion.”