NEWS12 May 2015

MetrixLab hires Bastoni as exec VP North America

US — Consumer insights and marketing analytics company MetrixLab has appointed Kimberly Bastoni as executive vice-president North America.

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Bastoni, has worked in market research for 20 years and prior to joining MetrixLab she held various senior positions at GfK as, head of global marketing strategies, and group managing director business development, global key accounts and marketing .

She also held leadership positions at TNS, Millward Brown and most recently she led Upfront Analytics, an early stage social media research agency focused on gaming.