NEWS4 November 2014

Macromill and MetrixLab merge

Asia Pacific M&A

JAPAN — Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.

The resulting market research technology company will operate under the Macromill brand and be led by global CEO Han de Groot, former CEO of MetrixLab, and Japan/Asia CEO Katsumi Konishi.

Former MetrixLab COO/CFO Jan Willem Gerritsen will become executive officer managing the US, European and Latin American businesses, partnering with Naoya Sugiyama responsible for people development and general administration and Naofumi Nishi responsible for corporate development.

Financial terms of the transaction have not been disclosed.