NEWS9 October 2009

MetrixLab appoints ex-RI VP to lead NPD expansion

Europe People

NETHERLANDS— Online research agency MetrixLab has appointed Alexander Kleijngeld to spearhead the expansion of its international NPD and innovation division.

He joins from Research International, where he was based in the US and served as vice president of client services.

MetrixLab CEO Han de Groot said, “The innovation sector is one of the areas of online research that is showing accelerated change, supporting companies in search of novel ways to uncover better insights faster and easier. This makes this appointment strategically important for MetrixLab. It shows we are committed to building an international business with great people who share our vision of consumer interaction through the internet.”