NEWS18 June 2019

Merkle launches consumer spend analytics tool

Data analytics FMCG Features Retail UK

UK – Data and technology marketing agency Merkle, part of Dentsu Aegis Network, has launched a transaction data analytics tool, Merkle Wallet.

Credit card crop 2

The tool is based on credit card transaction data combined with insights from Merkle’s consumer data platform DataSource.

Advertisers can use it to obtain insight on online and offline consumer spending patterns – including, for example, seasonality and average transaction value – for their own brands and competitors.

Nick McCarthy, senior vice-president of data solutions, Merkle EMEA, said: “By connecting previously disparate data on consumer spending patterns into a central hub, Merkle Wallet enables clients to generate actionable business, operational and marketing insights, and differentiate their customer experience, deliver business growth and improved marketing ROI.”