NEWS13 January 2020

Merkle releases retail tool

News North America Retail

US – Tech and data-driven global performance marketing agency, Merkle, has launched a tool to help retailers grow their digital ad revenue, build manufacturer partnerships and personal experiences.

Shoppers retail floor_crop

New Stream Media matches the product manufacturer with individual shoppers in the right media channels to ensure relevant experiences and boost product sales.

It is available as a total solution or as a flexible service offering separate elements. As a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners’ media buys more effectively.

Janine Flaccavento, senior vice-president, media services at Merkle, said: “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail.

“We take a strategic measured approach to design a customised retail media network team or help the retailer scale their existing co-op or shopper marketing efforts. Through our experience in building retail media networks and our people-based marketing know-how we empower our retail clients to scale and grow their businesses – it’s a very different model than a traditional agency relationship.”