NEWS13 January 2020

Merkle releases retail tool

News North America Retail

US – Tech and data-driven global performance marketing agency, Merkle, has launched a tool to help retailers grow their digital ad revenue, build manufacturer partnerships and personal experiences.

New Stream Media matches the product manufacturer with individual shoppers in the right media channels to ensure relevant experiences and boost product sales.

It is available as a total solution or as a flexible service offering separate elements. As a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners’ media buys more effectively.

Janine Flaccavento, senior vice-president, media services at Merkle, said: “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail.

“We take a strategic measured approach to design a customised retail media network team or help the retailer scale their existing co-op or shopper marketing efforts. Through our experience in building retail media networks and our people-based marketing know-how we empower our retail clients to scale and grow their businesses – it’s a very different model than a traditional agency relationship.”