NEWS18 January 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS18 January 2021
UK – Dentsu-owned data marketing company Merkle has appointed Simon Esland as vice-president practice lead, marketing decisioning to oversee the company’s partnership with software business Pegasystems.
Esland (pictured), previously group head of marketing technology strategy at Vodafone, will lead Merkle’s European decisioning practice, part of the customer experience management service line, and support expansion in the Europe, Middle East and Africa (Emea) region.
Pega’s software is used to analyse customer data and evaluate businesses’ actions. Merkle has worked with Pega Marketing and Decisioning since 2005. Esland will manage the partnership, reporting to Ben Gott, senior vice-president, practice lead, marketing solutions for Emea.
Gott said: “I have no doubt that with Simon’s knowledge, ability and leadership, he will make a great success of his new role.”
Rob Walker, general manager, 1:1 customer engagement, Pegasystems, added: “By combining Merkle’s and Pega’s technology and expertise, we're helping marketers ensure a consistent customer journey with next-best actions taken across owned and paid channels for each individual.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Forsta creates mobile ethnography app https://t.co/cgVKcizMUH #mrx #marketresearch
Behaviorally names managing director of US operations https://t.co/UV42tN43HH #mrx #marketresearch
OnePoll hires six for London and Bristol offices https://t.co/QYRE8Skrui #mrx #marketresearch
The world's leading job site for research and insight
Chrysalis Research
Research Manager
Up to £40,000 plus 6% employer pension contribution; life assurance and profit share after 1 yea
Hasson Associates
Associate Director, B2B research
Negotiable
Spalding Goobey Associates
Commercial Director Europe – Consumer Insight
£90 – 100,000 + excellent commission structure and new win bonuses & bens
Featured company
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
Feeling spontaneous? It's not too late to join us TOMORROW at this #facetoface #conference! https://t.co/gYPgHjcnuD https://t.co/HXt8DoomZS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments