Meredith renews Nielsen TV deal

The multi-year renewal agreement covers Meredith Local Media Group’s 17 TV stations and includes local buying behaviour data from Nielsen Scarborough, and Nielsen Rhiza, an audience-based sales tool which allows media buyers to identify current and new customer segments by location and demographics.

Doug Lowe, executive vice-president at Meredith Local Media Group, said: "Nielsen’s suite of data, products, and insights have a major impact on how our business runs and we look forward to moving our business forward with them over the next several years."