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NEWS28 August 2018

Meredith renews Nielsen TV deal

Data analytics Media News North America Trends

US – Media company Meredith has renewed its deal with Nielsen for local television audience measurement.

The multi-year renewal agreement covers Meredith Local Media Group’s 17 TV stations and includes local buying behaviour data from Nielsen Scarborough, and Nielsen Rhiza, an audience-based sales tool which allows media buyers to identify current and new customer segments by location and demographics.

Doug Lowe, executive vice-president at Meredith Local Media Group, said: "Nielsen’s suite of data, products, and insights have a major impact on how our business runs and we look forward to moving our business forward with them over the next several years."