NEWS16 October 2012

MercerBell launches Ngage data agency

Asia Pacific Data analytics

AUSTRALIA— Direct marketing agency MercerBell has launched a new standalone agency, Ngage, that will offer data planning and analytics services.

Ngage is already working with clients including Toyota. Nestle and BT Financial Group.

MercerBell’s CEO Nick Mercer told Mumbrella: “It’s not about playing with data for data’s sake. We want to help companies create more value and make more money, and not just through marketing. We think this is a really underdeveloped area in Australia.”

Ngage launches with five members of staff, including senior analyst Louis Keating.