Meltwater merges IceRocket with social media intelligence tool
IceRocket trawls millions of blogs, tweets, videos and social network postings to produce real-time search results. Meltwater will incorporate IceRocket into its Meltwater Buzz product, to create what it says will be “the most comprehensive and engaging social media intelligence platform on the market today”.
The firm has been building its social media capabilities in a series of acquisitions, including buzz tracking firms JitterJam and BuzzGain. It says it will continue to acquire more businesses and technologies to expand its product suite.
“The acquisition of IceRocket gives us access to one of the richest sources of social media in the market,” said chief executive officer Jorn Lyseggen (pictured).
Meltwater has 57 offices and claims to have annual revenue of around $100m.
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