NEWS22 March 2011
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NORWAY— Social media and news monitoring firm The Meltwater Group has acquired JitterJam, a New Hampshire-based developer of social CRM software in a $6m deal.
JitterJam’s platform will be integrated with Meltwater’s Buzz product to allow users both to track conversations and to engage with customers in social media channels.
Meltwater CEO Jorn Lyseggen said: “The social CRM space is clearly experiencing fast growth and within three years we aim to generate $100 million a year in social CRM solutions alone. The JitterJam technology and talent will help us achieve this goal.”
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