NEWS22 March 2011

Meltwater buys social CRM software developer JitterJam

Europe M&A

NORWAY— Social media and news monitoring firm The Meltwater Group has acquired JitterJam, a New Hampshire-based developer of social CRM software in a $6m deal.

JitterJam’s platform will be integrated with Meltwater’s Buzz product to allow users both to track conversations and to engage with customers in social media channels.

Meltwater CEO Jorn Lyseggen said: “The social CRM space is clearly experiencing fast growth and within three years we aim to generate $100 million a year in social CRM solutions alone. The JitterJam technology and talent will help us achieve this goal.”