Meltwater buys social CRM software developer JitterJam
JitterJam’s platform will be integrated with Meltwater’s Buzz product to allow users both to track conversations and to engage with customers in social media channels.
Meltwater CEO Jorn Lyseggen said: “The social CRM space is clearly experiencing fast growth and within three years we aim to generate $100 million a year in social CRM solutions alone. The JitterJam technology and talent will help us achieve this goal.”
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