NEWS6 January 2022

MEL Research adds to quant and data teams

News People UK

UK – Behavioural insights consultancy MEL Research has hired Kirsty Marshall and Michael Deeming as senior members of its quantitative and operational teams respectively.

Head shot of Kirsty Marshall at MEL Research

Marshall (pictured) joins from GfK as an associate director and bolsters the social research agency’s analytical and tracking experience. Deeming joins as an assistant data services manager after almost two decades at BMG Research.

Marshall worked at GfK for 13 years, where she was an associate director and the UK lead for marketing effectiveness. She brings significant experience across a range of quantitative approaches, including brand and campaign tracking, customer experience and satisfaction and digital analytics among others.

Her experience is said to align with MEL Research’s sector focuses around alcohol and gambling, sport, media regulation and the third sector. Prior to joining GfK in 2013, Marshall was at MESH, SPA Future Thinking and Hall & Partners, where she began her career in 2008.

Deeming spent 19 years at Birmingham-based BMG Research, where he consistently moved through the ranks, gaining a management role within the data services team. His experience bolsters the MEL team at a time when the agency is seeing significant growth in quantitative data services requirements.

Commenting on the appointments, commercial strategy director Simon Maydew said: “We welcome Kirsty and Michael to the team at a time of real growth. Kirsty brings invaluable experience and will play an important role in nurturing junior team members as they navigate the early stages of their career.

“Michael adds significant value to our analytics and data team; we are immensely pleased to have someone of such experience and expertise join our cause.”