MediaSense buys R3

The acquisition of R3 will add marketing operations, including content and creative, to MediaSense’s client offer. The deal will also expand the company’s presence in North America and Asia and grow MediaSense’s employee head count by 30% to over 230.

R3 is headquartered in New York, with locations in London, China and Singapore. R3’s co-founders, Greg Paull and Shufen Goh, will join MediaSense’s executive leadership team as part of the deal. 

Based in London, MediaSense has offices in New York and New Delhi. 

It is the second acquisition for MediaSense in six months after the company bought PwC’s marketing and media advisory team in a deal announced in May this year.

Graham Brown, chief executive at MediaSense, said: “Our growth ambitions are informed by listening to our clients’ current and future needs, and increasingly they require joined-up advice across disciplines and territories. 

“In R3 we have found a partner who is completely aligned with the principles of engineering value for clients and supporting them in navigating change.” 

The financial terms of the agreement have not been disclosed.

MediaSense has been developing and implementing a new strategy since 2021, when Apiary Capital acquired a stake in the business.

Greg Paull, co-founder and principal at R3, said: “As one team, we have the ability to support brands with cross-discipline experience  and intelligence as they transform their marketing organisations from the inside, and through agency, data and tech partnerships.” 

Shufen Goh, co-founder and principal at R3, added: “In MediaSense we have found the ideal partner with whom to grow, given our shared values and complimentary service offerings, across both capabilities and geographies.”

Pictured (left to right): Graham Brown, chief executive, MediaSense and R3’s co-founders and principals, Shufen Goh and Greg Paull