Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.

Prior to founding and running his own consultancy, Serial Marketer, Berkowitz’s roles have included head of marketing at Storyhunter and chief strategy officer at Sysomos (acquired by Meltwater in 2018 ). He was also chief marketing officer at MRY, leading efforts for clients such as Johnson & Johnson, Visa and Pizza Hut.

Previously, Berkowitz was vice-president at 360i, crafting mobile marketing strategies for brands like Bravo, Coca-Cola and Oreo. He has also held leadership posts at iCrossing, Unicast and research firm eMarketer, now Insider Intelligence. As a columnist, Berkowitz has contributed nearly 1,000 bylines to Ad Age, MediaPost, VentureBeat, Mashable, Adweek and others.

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, a scaled ad tech platform with over $200 billion in annual media spend and more than one trillion monthly ad impressions.

“Heading into 2022 – following an active year of acquisition, integration, and innovation – the goal of unifying our product offerings and value proposition will be very important for Mediaocean and our customers,” said chief marketing officer Aaron Goldman.

“David has the experience necessary to excel in this role and help us to create clear messaging frameworks that emphasise the robust market opportunity and commitment to delivery for our clients. We’re also excited to work more closely with the Serial Marketers community and invest in ways to further propel our industry forward.”