NEWS19 January 2012

MediaMiser acquires social media tech firm InfoGlutton

M&A North America

CANADA— Media monitoring and analysis firm MediaMiser has acquired InfoGlutton Solutions, which provides social media monitoring tools to the restaurant and hospitality industries.

MediaMiser said that the addition of the InfoGlutton technology to its own offering would provide an “automated toning engine” capable of gauging the sentiment of news stories, tweets, blog posts and other online content.

Financial terms of the deal were not disclosed.

MediaMiser CEO Brett Serjeantson (pictured) said: “This is our first acquisition and an extremely important one. Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time feedback to both large enterprises and SMEs.”

David Nadeau, co-founder and CEO at InfoGlutton, added that the acquisition of his company by MediaMiser would “give us the means to achieve our ambitions”.