MediaMiser acquires social media tech firm InfoGlutton
MediaMiser said that the addition of the InfoGlutton technology to its own offering would provide an “automated toning engine” capable of gauging the sentiment of news stories, tweets, blog posts and other online content.
Financial terms of the deal were not disclosed.
MediaMiser CEO Brett Serjeantson (pictured) said: “This is our first acquisition and an extremely important one. Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time feedback to both large enterprises and SMEs.”
David Nadeau, co-founder and CEO at InfoGlutton, added that the acquisition of his company by MediaMiser would “give us the means to achieve our ambitions”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments