NEWS23 September 2010

MediaMath taps KN Dimestore for in-banner surveys

North America Technology

US— KN Dimestore has teamed up with MediaMath to offer in-banner surveys as part of the latter’s digital media trading platform.

The surveys will appear in the same placements as banner ads and will be used to measure metrics like awareness, favourability, recall and purchase intent. Poorly performing ads can be adjusted in-flight, says MediaMath senior vice president Marta Martinez.

KN Dimestore’s technology will be offered as MediaMath’s off-the-shelf solution, but the company said its TerminalOne demand side platform will continue to support all other brand measurement companies.