Knowledge Networks acquires ad effectiveness agency Dimestore
The firm will integrate Dimestore’s proprietary technology, which presents online users with a poll before or after they view an advert, into its own cross-media campaign evaluation offering in an effort to help clients achieve higher ROI on their marketing.
Knowledge Networks CEO Simon Kooyman (pictured) said: “More and more, marketers need to define their return on campaign investment (ROCI) – justifying the value of their advertising in improving awareness and purchase intent and other key metrics among specific target groups. Incorporating Dimestore into KN gives us the ability to provide that information for campaigns that span digital and traditional media.”
Post-acquisition Kooyman said that the developers of the proprietary polling software would be staying on with the business “at board level”.
Benjamin Theriault, director of business development at Dimestore, said: “We know the Dimestore platform and techniques will invigorate KN’s existing products, and we look forward to continuing innovation with KN’s team of experts in research and analytics that deliver a consumer-centric view that answers the question, ‘Did my campaign work?’”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments