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NEWS13 January 2016

MediaCom and Realeyes partner on emotion measurement

News UK

UK — MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning process. 

The Realeyes emotion measurement platform employs users’ own webcams to gauge their emotional response to video content. The technology will be integrated into MediaCom’s central content hub, giving producers and planners the ability to incorporate emotion analytics into their analysis and recommendations. 

“Incorporating Realeyes’ technology enables us to take a smarter data-driven approach to creativity and planning, ensuring that our clients are building the most engaging branding experiences,” said Palle Finderup Diederichsen, head of EMEA at MediaCom Beyond Advertising. “Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.

"This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients.”

@RESEARCH LIVE

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