Hinnant currently serves as chairperson of the board at Rave Me Away and as an executive in residence at Progress Partners.

Before these two roles, Hinnant spent 18 years at Comscore and Rentrak, which was acquired by Comscore in 2016, including four years from November 2019 as chief revenue officer.

Mark Green, co-founder and chief executive officer at MediaBrain, said: “Carol’s multi-decade media career supporting business development, sales and big data measurement solutions across six different media and entertainment companies brings invaluable commercial experience to the board and our executive leadership team.

“Her experience will be instrumental in highlighting the benefits of MediaBrain’s cross platform planning, buying and monitoring capabilities to media buyers and sellers.”

Hinnant added: “I am honoured and excited to join MediaBrain’s board of directors at such an exciting phase of the company’s development. Their advanced methodologies and models pioneer and integrate the latest data sources and metrics to provide timely, user-friendly apps for media planning and management.

“The firm’s agnostic approach to data providers and advanced APIs allows them to support all buyers and sellers of media.”