NEWS17 February 2011

Media Monitors takes majority stake in social media researcher Brandtology

Asia Pacific M&A News

SINGAPORE— Australian media researcher Media Monitors has acquired a majority stake in Singapore-based social media tracking firm Brandtology.

Terms of the deal, which is Media Monitors’ first buy since it was acquired by private equity firm Quadrant last summer, were not disclosed.

Brandtology will remain a distinct brand in the Media Monitors Group. The firm’s founder and CEO Eddie Chau said: “This is the logical and exciting next step for Brandtology, allowing us to continue our rapid growth across existing and new markets and maintain our focus on research and development.”

Media Monitors’ CEO John Croll (pictured) said in a blog post: “The acquisition further strengthens Media Monitors’ ability to provide the highest quality and most comprehensive suite of media intelligence services across our region and beyond.”