NEWS8 December 2009

Media measurement coalition appoints managing director

North America People

US— Time Warner Global Media’s Jane Clarke has been appointed managing director of the Coalition for Innovative Media Measurement, the industry body set up by broadcasters, media agencies and advertisers to develop new audience measurement techniques.

Clarke (pictured) was formerly vice president of insights and innovation at Time Warner, where she led cross-media measurement initiatives.

While at Time Warner she held positions within several divisions including Warner Music Group, Time Inc and the Time Video Development Group.

She has also served as co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council.

Colleen Fahey Rush, chairman of the CIMM executive board, said: “Jane has the knowledge, experience and relationships to drive a collaborative effort like CIMM toward identifying excellence in media measurement innovation.CIMM needs a strong dedicated leader to maintain and grow its early momentum, and we’re thrilled to have someone of Jane’s calibre in this crucial role.”