Broccoli will use the community to connect with consumers, gather insights and share data on the cannabis industry.

Dr. Phillip Olla, co-CEO of Audacia Bioscience, said: “It’s time to bring cannabis to the mainstream. Part of achieving this goal means gathering insights from cannabis users, making them feel welcomed and heard.

“Measure allows us to do this by providing a blockchain enabled, fully-developed ecosystem so we could ramp up faster, more efficiently, and with confidence. Our new online community is based on transparency, inclusivity and credibility.”