The platform, called Measure Predict, aims to map consumer behaviour across 29 primary platforms, including Facebook, TikTok, ChatGPT, Google Search, Amazon, YouTube, Netflix and Gemini.

In addition, Measure Predict uses data from more than 7,900 retail, travel, payment and shipping properties to help capture digital signals from consumers at device level, and helping to track real behaviour across platforms.

The platform uses agentic AI to find patterns in the data and flag behavioural shifts to users.

John Martin, chief product officer and co-founder at Measure Protocol, said: “When someone searches on Google, watches a TikTok, asks ChatGPT for a comparison and ends up on an Amazon product page, those events are linked to the same five-year history of behaviour.”

He added that the platform sought to measure “how do consumers actually move between closed platforms – and where, exactly, are decisions being made?”