Sophie Rowell (pictured) has joined Measure Protocol in the newly created role of operations manager, with a remit to ensure the smooth running of data collection initiatives. Rowell previously worked at Ipsos and Indiefield.

The company has appointed Stephanie Wong as community manager to build relationships with members who contribute to Measure Protocol’s data via its MSR apps and services. Wong will report to head of growth marketing Louis Godfrey.

Sathursan Uthayakum also joins as data analyst, while Simas Sliacinas takes up the role of data engineer. Both will accelerate the company’s use of AI and large language models (LLMs).

Uthayakum will report to company co-founder and chief data officer Paul Neto, focusing on data analysis and insight development, while Sliacinas will report to Neil Mehta, head of engineering, working on the company’s AI-based data infrastructure.

Paul Neto, co-founder, Measure Protocol, said: "I’m delighted to welcome Sophie, Stephanie, Sath and Simas onto the team. Measure Protocol’s behavioural data has grown in demand as clients look to uncover new ways to leverage it to find their competitive advantage, making the experience of these new hires crucial in our expansion strategy."