NEWS2 June 2023
UK – Business-to-business and business-to-consumer company MDS Global has launched an artificial intelligence (AI) powered marketing decision intelligence platform.
The platform, called MDS DecisionAI, will provide telecommunications specific AI modules including forecasting, churn, propensity models and marketing and media mix analysis.
The company said it hoped the platform would allow users to identify monetisation opportunities and blind spots and increase the effectiveness of marketing and commercial strategies.
John Burton, chief executive at MDS Global, said MDS DecisionAI would help telecommunications companies “make the right commercial and marketing spending decisions and make more informed decisions about when and how to adjust their strategy or invest in innovation”.
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