McGrath has been senior vice-president in the reputation centre for the past four years and before that worked at Edelman Berland for more than six years.

Ipsos’ corporate reputation works with clients to understand their reputation among various stakeholder audiences to help develop more effective communications, advocacy and policy initiatives.

Pierre Le Manh, CEO North America of Ipsos said: “We are very excited to elevate Jason to this role. Today’s highly competitive market demands a world-class approach to assessing corporate reputation so that our clients can develop relevant strategies and communications initiatives. Jason’s experience working with many of our largest global accounts will be a tremendous asset to our clients.”